On 5th December at the latest meeting of the Standing Committee. In a press release from the Commission they current status and details of the health claims voted into law and those awaiting a final decision, what will happen re enforcement etc are discussed….More to follow! SOURCE: http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/11/868
According to a recent communication from the EC, member states will be allowed to forward for further EFSA assessment claims made on micro-organism (not sufficiently characterised). Furthermore, claims for which EFSA concluded that “the evidence provided is insufficient to establish cause and effect relationship” rather than “a cause and effect relationship has not been established” [...]
In an adjudication by the UK’s Advertising Standards Authority (ASA) on the 6th April on of the UK’s largest vitamin companies Vitabiotics Ltd was challenged over b-vitamin and product based health claims. The claims included: To help maintain Brain Function & Performance Neurozan Plus contains NEURO-SPECIFIC MICRO-NUTRIENTS including phosphatidylserine, 5 HTP, Co-Q10, vit D3, B [...]
According to a recent adjudication by the Advertising Standards Authority (ASA) it seems that a US style disclaimer can help you avoid issues related to implied claims. Following a complaint against the name “Optiflex Glucosamine” that the product efficacy could not be substantiated the ASA ruled that: Upon Copy Advices recommendation, Healthspan had ensured that [...]
Is this the begining of Nutrient profiling for products making health claims? According to todays judgent by the UK’s advertising Standards Authority (ASA) it looks like it is a sign of things to come. After receiving 3 complainants challenging whether the claim that the product was “nutritious” was misleading the ASA reviewed the composition and [...]
Will you be compliant come 2011? Thats just what many of the members at yesterdays recent UK’s Advertising Standards Authority (ASA) meeting on new rules relating to online marketing. The ASA’s new digital remit kicks into life on March 1 and the ASA is doing its best to answer queries from various industries including the [...]
EFSA has launched a public consultation on the draft guidance on the scientific requirements for health claims related to gut and immune function. The document has been drawn from EFSA’s scientific opinions on health claims related to the gastrointestinal tract and immune system. Thus, it represents the views of the NDA Panel, based on the [...]
According to a publication in the Journal ‘Food Policy’ researchers from Norway, Sweden, Denmark and Finland have shown that certain health claims can negatively influence the perception of a functional food. The researchers initiated a 30 minute online questionnaire, which was subsequently completed by 4612 respondents (All from Nordic countries). [An audio discussion about the [...]
In the latest batch of 31 opinions (grouped from 416 submissions) from EFSA’s NDA panel we can see that this process of assessment is setting a precedent for the acceptance of only vitamins and minerals. The big losers are not unexpected antioxidants and probiotic based claims which have been rejected across the board. For the [...]
On the 5th of May 2009 the FDA posted its warning letter to chairman of General Mills stating they had violated the Federal Food, Drug, and Cosmetic Act (the Act) and the applicable regulations in Title 21, Code of Federal Regulations (21 CFR). In essence the FDA was classifying their claims for the Toasted Whole [...]
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